The ticket resale market is expected to grow about 12 percent on average through 2012, when it will approach $4.5 billion, according to data cited by Ticketmaster.
While it now accounts for an estimated 10 percent to 20 percent of ticket sales, Ticketmaster Chief Executive Sean Moriarty sees it as becoming nearly inseparable from the overall business over time.
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The secondary ticket market is growing at an amazing pace. Convience for both the buyer and seller are two factors that are helping to drive the secondary market. Not every season ticket holder has the time to attend every game. Not every sports fan has the financial capital to make the investment in season tickets. The secondary market is where both of those parties are able to meet.
Wednesday, June 25, 2008
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